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Archive for September, 2008

Gotta say I’ve always been a very big fan of Sacha Baron Cohen… wasn’t that into his latest film, but many of his skits were so brilliantly satirical that they went over most of his audience’s head (and how a propos now during an election that is hinging on race and intolerance)… but his most recent splash came today at a fashion show for Prada … Hilarious, Sacha. Bravo! Bravo!




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Sure, I got a kick out of the cartoons with me and Peter Shankman regarding the HARO vs. ProfNet kerfuffle … this latest one’s funny but a bit off. Even still …

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Today PR Newswire distributed a release which verifies PR Newswire’s leadership position in the commercial newswire industry. The study was conducted by the market research and intelligence firm Diagnostics Plus. The results were very stark and somewhat surprising to many of the clients I have spoken to about this.

While I urge you to read the release, the additional materials for online and print, as well as the slideshare presentation, please also view the videos.

“Our content has been referred to in more blog posts, Diggs and Delicious Links than any other commercial wire service,” said Dave Armon, President of PR Newswire. “PR Newswire has the highest Google page rank in our industry, and has been referenced as a source on Wikipedia more than any other wire service as well. We believe this proves PR Newswire is the most trusted and credible source for news from the corporate and public policy sectors.”

This is a very encouraging day for a lot of us as the things we’ve been told and have been telling clients for a year have been statistically and scientifically verified.

There is a great discussion about this study happening right now on twitter and on PR-Squared.

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Where I’m At

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Bigger Fish To Fry …

Google News has found an even bigger fish to fry than United Airlines … Microsoft.

Do you think it is coincidence that a story about IE8 has Google Chrome’s logo next to it?

The issue with Google’s bots severely hurting the stock price of United Airlines is actually a much bigger story for our industry than many people want to admit … or maybe it’s just that this isn’t the kind of story that can get you on to TechMeme.

From my perspective, one of Google News’ biggest issues has always been the lead source they put forward to the public on major breaking news. As an employee of PR Newswire I tend to see a lot of news before anyone else … web indexers included. But how all press releases aren’t the lead on Google News when a release is issued is beyond me. The first story released should always be the first one indexed on this particular site. While I understand the need and value of the reaction to the news, credible and authentic sources will become even more important in this changing media landscape.

Yes, a press release isn’t exactly a story, but it is an official and authorized company statement. Additionally, many times Google News indexes a release from the wire but picked up (not covered) verbatim by a downstream partner (like Marketwatch, Reuters, AP, DJ, etc.).

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