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Archive for the ‘friendfeed’ Category

Live Tweeting has replaced Live Blogging, if it wasn’t already obvious. I can’t remember if it was the latest Jobs MacWorld Keynote where it became apparent (because Twitter was much faster than MacRumors) or if was during one of the 25+ debates this past election season … all I do know is that Twitter has replaced blogs for instant information. It has ceased to be a microblogging platform. Twitter has become a macro-messaging dashboard.

Whether it is finding out the new relationship between SalesForce and FaceBook, the trade of Allen Iverson, or the untimely death of Tim Russert, information is being learned on Twitter more than any other medium. For it to make it to Twitter, it very often has to be broken by a (hopefully reputable) source first … but once that link exists, the chances of it going viral (assuming it deserves to go viral) is greater. Is Twitter even faster than Digg now? That answer is definitely YES.

While I wasn’t the biggest advocate of Twitter for a while, this particular use of the platform is transformative.

As many of you know, I do a lot of presentations for agencies, corporations and industry events. Recently I have been playing a word association game with Twitter while presenting. I ask the audience, “What’s the first word that comes to mind when I say ‘Twitter.'”

I started doing this because I had a very surprising experience at an agency. There is a small firm in downtown NYC that pretty much exploded in laughter when I pulled up the screenshot of twitter. So we went around the room and asked everyone what they thought? The words that were thrown out were: ridiculous, crazy, boring, waste of time, bird, etc. I don’t remember anyone in those events saying journalist, influencers, instant messaging, conversation, etc.

I’d love to be able to do it now, but due to time I’ll have to save my, “Why Twitter is Important” post for later and just point you towards HubSpot’s solid tome.

UPDATE: The untimely and unfortunate death of Barack Obama’s grandmother was spread on Twitter only seconds after it was broken on MSNBC and beat Reuters, CNN, Marketwatch, etc. to the news. It also beat Digg by a mile. I’m very saddened by the news and hope it doesn’t come across as callous.

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Many of the presentations I have given over the last three years have revolved around educating clients on RSS and why it’s important; why it made blogs as influential as they currently are; how it has crippled the newspaper and how the Eyeball Economy has destroyed the classified model; why blogs are important and where to view and track them; what SEO is and why you should understand it; why you should have a FaceBook profile (though I still sourly refuse). Whether the audience is awake or not at that point, I proffer the Trojan Horse: The Multimedia News Release (a.k.a. Social Media Release; New Media Release; StoryCrafter; Social Media Press Release).

This wonderful distraction is forcing our clients and the industry as a whole to consider the kinds of multimedia they can include with their announcements. This should be a proclamation, not a question: “Multimedia Can Enhance This Announcement!” This should have been a statement being made for years, not weeks and months. If Multimedia can’t enhance your announcement, should it be an announcement at all? Even dividend announcements can be enhanced with Multimedia (though maybe not emailed to bloggers, right Chris?).

For years, but prior to Mr. Foremski’s compelling coup de grâce of the press release (was this really a coup de grâce or a cold shower?), we were all content arguing about the quality of the writing in press releases. This was the original sin. Why are we deconstructing a release that’s DOA (according to many) anyway? Why separate quotes from facts?

The content that is included in the information a company is disseminating is vital to so many different people. The content can range from stock repurchasing to inventing the most authentic Social Media Press Release in the industry. Wouldn’t improving writing ability solve the submerged quandary? Some journalists like a narrative. They want to be told a story. They already knew where to copy and paste (and isn’t that what an SMPR compels them to do anyway?). Let’s give these journalists a little more credit (and assistance) than our interns.

As an Editor and as a Consultant, I have been told numerous times that a press release without media outreach can result in little pickup. The exception to this rule is with market-moving information, breaking news and compelling information on new products, new features. There is a ton of news that will get picked up in trades as well, regardless of bells and whistles: personnel announcements, licensing agreements, etc. Emerging companies and start-ups have a much harder time garnering pickup … and sometimes for them, a TechCrunch post is all they want. However, not every client is focused on blogs first. In fact, the large majority are focused on mainstream media and major online publications first (though it could be argued that TechCrunch, GigaOm, Engadget, Gizmodo, etc. aren’t looked at as ‘blogs’ anymore.).

Our consultations have to address the following quandaries from our clients:

  • How do I start a blog?
  • Which blogs do I respond to?
  • Should our CEO blog?
  • If so, will it will be worth their time? How much time?
  • What’s the value of a Social Media Release?
  • How do I prove it’s worth it before we do one?
  • What’s the value of a blog post?
  • What’s the value of a friend?
  • What’s the value of a friend’s friend?
  • How much is a web hit worth?
  • How do I leverage Twitter?
  • How do I leverage FriendFeed?

These questions all lead to one place: your team. The team is your PR team. We need to have individuals, loyal and savvy BlEdgers, that believe in what the organization is doing … beyond that, they need to have a stake and a say in what you are doing. This team is the one speaking to your analysts, your investors, your beat reporters, your clients, your prospects, your competitors.

Oh, and another thing. Forget you ever heard the phrase “Social Media Distribution.”

“What is Social Media Distribution?” I’ve heard so many clients ask this question.

The Truth is there is no such thing as “Social Media Distribution.” There is just no such thing. “Social Media Distribution” happens by itself. This is why true geeks have issues with the definitions of Social Media, let alone Social Media Distribution. SMD, if there were such a thing, is an organic result of compelling content … nothing more. As a few of us have said for years, your content must be compelling. If it is, there will be conversations. We will enable both … nothing more.

Let us all get back to the basics of being consultants to our clients … creative stakeholders that believe in what they’re doing because they do … and we believe them.

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It’s going to be very interesting to see how this all unfolds… I remember when people started emigrating from Friendster to MySpace back in 2003 or 2004. It was very sudden … and it was Friendster’s fault. The site became too slow to even log on. That and the new shiny allowed you to add music and background images!!!! Sounds familiar, doesn’t it?

The conversation about the emigration was even taking place on Friendster …

FriendFeed is being discussed heavily by the geeks and bleeding-edgers. Though it’s a very small group, it is very influential.


We will see how much buzz this site gets over the next two weeks when people return from their vacations.

I remember being riveted by the Wii’s rise on the blogosphere and keeping track of the stats. This is going to be a great case-study if we remember to record it.

I hope I don’t forget that FriendFeed is still only a tadpole in comparison … While I think it will be my nervecenter and could possibly steal some time from my rss aggregators, it hasn’t reached critical mass (or the mainstream) yet. Let’s see when the shark eats the whale

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It’s simple. Google should buy FriendFeed now. The longer they wait, the more the asking price will be. I’m not talking wait Friendster long … but the time is now to buy FriendFeed. If they don’t, Microsoft, AOL or Yahoo! should.

Google’s suite works the best with FriendFeed. The aggregator model of microblogging and lifestreaming is it. I thought it would come in the form of netvibes or iGoogle, but not everyone sees it that way.

PicasaWeb works incredibly well with FriendFeed … maybe just as good as FlickR, but I’m a Picasa guy since the Hello days when FlickR didn’t have a bulk uploader. But back then, just finding a free site to post photos to was tough enough. Yahoo Photos was around but you couldn’t link to any of the photos because the links kept changing. That was also around the same time when blogger stopped offering their Pro level of service which allowed photo storage.

Anyhow. Buy FriendFeed. It’s probably only a couple Billion, what’s the worst that could happen? This gives you the best application to merge all of the services you offer. It’s reactive and preemptive. Do it. Do it.

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A lot of Tweeters and bloggers have been pointing people towards alternatives like FriendFeed and Identi.ca. I am a user of both sites but I think there are significant differences between all three, and certainly the difference between identi.ca and FriendFeed as a replacement to Twitter.

Twitter does a decent job of keeping track of conversations and allowing groups of people to connect. identi.ca does a good job of allowing users to communicate with each other, but connecting and doing other sorts of control-settings are absent. The things both lack is the inclusion of the rest of your online life… kind of a big deal.

FriendFeed solves this problem and allows rich multimedia to improve the interface and experience. It does not include a terrific tool that lets you block parts of users lives you wish not to keep track of. It also doesn’t allow you to block friends of friends that act, and name themselves, like Trolls. It has done a great job of making a social network a microblog and lifestream at the same time.

I have a good sense that the creators of FriendFeed will be more reactive than those of Friendster and Twitter. If they act instantly, listen and see the needs before a quick competitor does, they may well lead Twitter by the end of the year.

I want to pay close attention to all of these statistics over the next few months. I expect that this month will bring in a great migration and unless Twitter responds with major upgrades, they’re toast.

If you haven’t taken a look at FriendFeed … do it. Take a look, get active, listen, and see how it can help our brands, our organizations and our continuing education.

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