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Live Tweeting has replaced Live Blogging, if it wasn’t already obvious. I can’t remember if it was the latest Jobs MacWorld Keynote where it became apparent (because Twitter was much faster than MacRumors) or if was during one of the 25+ debates this past election season … all I do know is that Twitter has replaced blogs for instant information. It has ceased to be a microblogging platform. Twitter has become a macro-messaging dashboard.

Whether it is finding out the new relationship between SalesForce and FaceBook, the trade of Allen Iverson, or the untimely death of Tim Russert, information is being learned on Twitter more than any other medium. For it to make it to Twitter, it very often has to be broken by a (hopefully reputable) source first … but once that link exists, the chances of it going viral (assuming it deserves to go viral) is greater. Is Twitter even faster than Digg now? That answer is definitely YES.

While I wasn’t the biggest advocate of Twitter for a while, this particular use of the platform is transformative.

As many of you know, I do a lot of presentations for agencies, corporations and industry events. Recently I have been playing a word association game with Twitter while presenting. I ask the audience, “What’s the first word that comes to mind when I say ‘Twitter.'”

I started doing this because I had a very surprising experience at an agency. There is a small firm in downtown NYC that pretty much exploded in laughter when I pulled up the screenshot of twitter. So we went around the room and asked everyone what they thought? The words that were thrown out were: ridiculous, crazy, boring, waste of time, bird, etc. I don’t remember anyone in those events saying journalist, influencers, instant messaging, conversation, etc.

I’d love to be able to do it now, but due to time I’ll have to save my, “Why Twitter is Important” post for later and just point you towards HubSpot’s solid tome.

UPDATE: The untimely and unfortunate death of Barack Obama’s grandmother was spread on Twitter only seconds after it was broken on MSNBC and beat Reuters, CNN, Marketwatch, etc. to the news. It also beat Digg by a mile. I’m very saddened by the news and hope it doesn’t come across as callous.

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TechCrunch is reporting that Google is buying Digg for $200 Million. I think that it could be a steal due to the amount of traffic Digg gets, the name recognition, and the brilliant media aspect of the site …

Chris Abraham thinks $200 million is insane, but I think it could turn out to be a steal … especially if the site is improved. If it goes mainstream and replaces a site like, oh, TechMeme, forget about it …

We’ll see how this all turns out …

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UPDATE: The Insane quote is actually attributable to Jonathan Trenn. Apologies, Jonathan.

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While everyone is talking about the lines, activation issues, lack of new features, GPS, the genius of certain applications, the impact of certain applications (rightfully so), etc., a much bigger story is taking shape. Millions of people have purchased the new iPhone 3G. In fact, over the weekend alone 1 million were sold. This would leave me to believe (especially considering that our local AT&T shop is out for 7 – 21 days) that many millions more have been sold. While there is no doubt they (Nasdaq: AAPL) will exceed sales expectations and engender millions of new loyal Mac users, they are also doing a huge favor for their partners… both advertising and application. Apple has just created one of the largest advertisement delivery networks ever.

Each user of the new device, as well as the old device, will be consuming content in the most modern way … via RSS feeds and efficient open-sourced applications. I am not quite sure why it has not gotten much coverage yet, but Apple is monetizing their phone better than many websites are. This should be viewed as a very big sea change in advertising (are you watching, Google?). Monetizing Web sites is a somewhat recent invention … not only is Apple selling applications to their users, but they are selling advertising space to their partners … that is, if they are getting this revenue!?!

Having downloaded the 2.0 firmware July 10th, I’ve accessed the NYTimes application several times and only seen this Westin ad. I’m sure I’m not alone … How many people have seen this add? One million? How many iPhone 1.0 and 2.0 users are there? How many times has this application been downloaded? Luckily, I’m sure Apple will be able to tell, in this case, Westin, exactly how many people have seen their advertisement.

To many this doesn’t sound very major. It is. The one thing that advertising and marketing firms have been terrible at, as long as they’ve existed, is precision. PR has always had the expectation of precision: exactly how many papers covered the story; exactly how many people viewed the press release; exactly.

I doubt Apple is going to be providing “Opportunities to View” as the measure to their clients. They will tell Westin exactly how many people saw their ad … they could probably tell them, to a certain degree, who. Regarding precise demographics, which I’m sure AT&T and Apple have, they may be able to tell everything … one via contracts and social security numbers, the other via iTunes and other web habits.

We will see if Apple will squander this opportunity by failing the measurement test or by failing our privacy expectations … I doubt it.

What advertisements have you seen? Which applications are being advertised on/in?

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It’s going to be very interesting to see how this all unfolds… I remember when people started emigrating from Friendster to MySpace back in 2003 or 2004. It was very sudden … and it was Friendster’s fault. The site became too slow to even log on. That and the new shiny allowed you to add music and background images!!!! Sounds familiar, doesn’t it?

The conversation about the emigration was even taking place on Friendster …

FriendFeed is being discussed heavily by the geeks and bleeding-edgers. Though it’s a very small group, it is very influential.


We will see how much buzz this site gets over the next two weeks when people return from their vacations.

I remember being riveted by the Wii’s rise on the blogosphere and keeping track of the stats. This is going to be a great case-study if we remember to record it.

I hope I don’t forget that FriendFeed is still only a tadpole in comparison … While I think it will be my nervecenter and could possibly steal some time from my rss aggregators, it hasn’t reached critical mass (or the mainstream) yet. Let’s see when the shark eats the whale

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It’s simple. Google should buy FriendFeed now. The longer they wait, the more the asking price will be. I’m not talking wait Friendster long … but the time is now to buy FriendFeed. If they don’t, Microsoft, AOL or Yahoo! should.

Google’s suite works the best with FriendFeed. The aggregator model of microblogging and lifestreaming is it. I thought it would come in the form of netvibes or iGoogle, but not everyone sees it that way.

PicasaWeb works incredibly well with FriendFeed … maybe just as good as FlickR, but I’m a Picasa guy since the Hello days when FlickR didn’t have a bulk uploader. But back then, just finding a free site to post photos to was tough enough. Yahoo Photos was around but you couldn’t link to any of the photos because the links kept changing. That was also around the same time when blogger stopped offering their Pro level of service which allowed photo storage.

Anyhow. Buy FriendFeed. It’s probably only a couple Billion, what’s the worst that could happen? This gives you the best application to merge all of the services you offer. It’s reactive and preemptive. Do it. Do it.

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