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Though I only get slightly creeped out by the prompt on my iPhone asking me if I’d like to share my location, it is not as invasive as dodgeball or BrightKite. Dodgeball, though purchased by Google, never took off despite the initial shiny factor. BrightKite isn’t taking off because the service doesn’t make much sense. What’s the purpose of these programs? Stalker enablers? I completely understand that they’re “opt-in,” I just don’t want to get that involved … it also speaks to my feelings about Facebook, MySpace, Friendster, etc. (ask me over a drink, I dare you).

Anyhow, enter Garmin … Garmin partnered with uLocate “to add friend-finding capabilities to select current and future Garmin GPS devices.”

The Alley Insider thinks that location-based services might be a $3.3 Billion market in 5 years. I’m no expert in the futures market of LBS, I just think that this fervor is misdirected.

Location-based Advertising is going to be a prevalent disruption, this is for sure.

Let’s use Apple’s iPhone as an example (shocker). Imagine if the (newly, much improved) Google Maps application pulls local and relevant advertising just as quick as it can find an address. Imagine if that advertising included Yelp reviews. Imagine of positive reviews that resulted in OpenTable reservations resulted in revenue for that Yelp reviewer? As a foodie, I think this could be the biggest opportunity. Unfortunately, it seems restaurants (conglomerates or local mom and pops) have very low PR budgets.

Location based services are not going to be that big unless they include advertising in the forecast. I don’t think they did and that’s why I think that report was way off… Agree?

Speaking of low PR budgets, and due out very soon on this shelf, “Why Advertising and Marketing Need to Share.”

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